[casual_games] Advergames Production Budgets (was Risks of using OpenGL in casual games)

John Foster jfoster at acm.org
Wed Mar 19 20:46:42 EDT 2008



I've been involved in the production on many hundreds of advergames, and the
production budgets of these projects has ranged from as little as $500 (add
a logo to an existing simple Flash game) to $750,000 plus (totally new dev,
3D, multiplayer, lots of levels, tons of characters and more). The average
budget was somewhere around $20,000.

--John Foster




-----Original Message-----
From: casual_games-bounces at igda.org [mailto:casual_games-bounces at igda.org]
On Behalf Of Jeff Murray
Sent: Monday, March 17, 2008 10:31 PM
To: IGDA Casual Games SIG Mailing List
Subject: Re: [casual_games] Risks of using OpenGL in casual games

Hello!

I think I've only posted up on this list a few times, so I'm glad to
actually have a good reason to do so at last :)

Perhaps someone here has some stats lying around that they wouldn't mind
sharing ... I'm looking for figures on average costs of advergame
production. I've been scouring the web and just can't seem to find anything
useful / from a viable source. Sure, I can see how many dollars go into the
industry but I can't find any average costs of production.

Of course, I know how much we at Fuel Industries build advergames for ...
but what about the rest of the world? Does anyone have any figures on this?

Thanks in advance for any pointers / help you guys can give me, Jeff Murray.



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