[SBE] Ready to turn analog back on?

Reynolds, Paul (CXR-San Antonio) Paul.Reynolds at CoxRadio.com
Wed Mar 12 08:47:43 EDT 2008


LPTV? I wouldn't tell 'em.

Paul K. Reynolds, C.E.
paul.reynolds at coxradio.com


-----Original Message-----
From: sbe-bounces at sbe.org [mailto:sbe-bounces at sbe.org] On Behalf Of
A9xw at cs.com
Sent: Tuesday, March 11, 2008 7:56 PM
To: sbe at sbe.org
Subject: Re: [SBE] Ready to turn analog back on?

Maybe the LPTV stations need to mount their own OTA campaign. We just
got
another couple half hour programs last Friday explaining DTV.
(Ironically the
DTV program is sent via ANALOG satellite!) Didn't watch the feed, don't
care. To
date we have spent over 100% of our annual budget in the DTV transition
while
expanding news, live sports (triple over last year) and other
programming. I
don't think their are any DTV station in our market that don't have full

power. While we are 1/10 the size of the other two PBS stations, we
managed to
whip thier butt last weekend in the ratings and can still shove it to
CBS no
power channel 2 DTV 3 that posted an ENG truck a block from our station
to
compete. To pharaphrase, "its not the size of your planet, its what you
do with it
that counts."

Henry Ruhwiedel

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