[SBE] Industry retirement situation

[Barry Thomas, CPBE CBNT]

Exactly. That's part of the commoditization of media products.  People have many sources of media now.  

Thanks for participating, Larry!

Sent from my Verizon Wireless BlackBerry

-----Original Message-----
From: Larry Will <lhwill at verizon.net>

Date: Sat, 15 Mar 2008 13:45:34 
To:barryt at sbe.org,sbe member discussion mail list <sbe at sbe.org>
Subject: Re: [SBE] Industry retirement situation


And one more thing Barry - numbers of viewers and or listeners per 
channel (and total listener pool) and thus the cost per thousand for 
each station.

Early sales figures for 2008 say it all.

When I ride the commuiter train in and out of Phila occasionally no 
one has a portable radio or CD anymore just an I-Pod.  especially HS 
and college age folks.

Larry Will

At 11:32 AM 3/15/2008, you wrote:

>Broadcast engineering as a microcosm of the transformation of 

>american civilization from product-based society to service-based 

>economy. Wow! That's a very interesting way to look at this.

>

>You are right that the physics of our industries have not changed 

>and the basic concept of playing a spot and getting paid may be the 

>same as in 1930. The same can be said of basic business concepts of 

>supply/demand and the life cycle of any product from limited 

>adoption, wide acceptance, and commiditization.  What has changed is 

>that, the products being delivered by the technology have changed 

>drastically as well as the sales and consumption principles. The 

>business has undergone transformations several times and we're doing 

>so again to help mitigate that media products are now commodities.

>

>You've suggested an incredibly valuable education program that would 

>go beyond communication skills and help educate engineers in 

>business concepts to help facilitate their work. Would you consider 

>helping develop this for our members?  You should consider writing a 

>book on the concepts.  We also have a close relationship with Focal 

>Press that may help you do this. Very interesting!

>

>We've gotten new traction on our Education Committee under 

>Chairperson Cris Alexander's leadership which will start to address 

>some of the other training issues you raised. We are developing new 

>programs that we expect to encompass a broad scope of the technical 

>skills we all need to manage our technology. Hopefully you'll see 

>the first of these, soon.

>

>Great points. I appreciate your support.

>

>Thanks, Phil.

>

>Sent from my Verizon Wireless BlackBerry

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