[SBE] Can Your Manager Tell Ysbeou What You Do For A living?

[Larry Bloomfield]

Well stated Phil!

 

* Larry Bloomfield*, *KA6UTC*

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(541) 902-2424 -- Everything

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dynotherm at earthlink.net wrote:

> -----Original Message-----

>   

>> From: Sam Garfield <Sgarfield at dilicast.com>

>>

>> I have ofter told my fellow Engineers, that the test of a good General 

>> Manager is to ask him for directions to the transmitter site.

>>

>> As often said, being in the communications business, we don't communicate.

>>

>> The Station Engineer has enough on his mind, let alone doing Public 

>> Relations with his Boss and Peers.

>>

>> May I suggest that SBE National assist us in promoting our profession to 

>> Ownership & General Managers. 

>>     

>

> -------------

>

> One way of looking at the SBE is as an organization with a great

> product, a better mousetrap, called CERTIFICATION. But, like any

> good product, without advertising, the world will not beat a

> path to its door. At present, only a fraction of GM's and managers

> are aware of what the SBE is and what it does. Of those who are

> aware of the society, you will find very few who can sort through

> our alphabet soup of certifications or even differentiate or

> appreciate the value of certification. Clearly, before we can

> communicate upwardly effectively our image as certified engineers

> and specialists needs appreciation. We need an advertising campaign

> to "sell" our product.

>

> Any good advertising campaign requires reinforcement. Regardless 

> how well we educate our own in the fine art of upward communication, 

> it will often fall on deaf ears unless there is reinforcement from 

> another source. The SBE National Office is well positioned for

> providing this reinforcement to those in management and ownership

> in a bottom line language they understand, and one which is foreign

> to many of our members. We should never forget that while engineers

> operate in a universe of details and facts, managers deal in 

> perceptions and generalized concepts.

>

> It is not enough to reintroduce the SBE to State BA leaders and 

> administrators, although that is good preparation for what is needed.

>

> For useful, beneficial results, the owners and GM's must be introduced 

> to the general ideas of the SBE and value of certification. Only then 

> will opportunities develop for effective upward communication with 

> non-technical managers and owners. Perhaps, during the introductory

> process, it might also be possible to educate those managers and 

> owners to the revised AAMCO principle of broadcast systems maintenance. 

> (Spend the money now, or spend much more later **after** the failure.)

>

> Our National Office is ideally situated to introduce the SBE to state

> BA meetings at a time when the attending owners and managers are in

> a receptive state of mind. 

>

> An interesting introduction to certification might also stimulate

> more demand for certification which IMHO would be a GOOD THING for

> both our Society and our industry.

>

> ----------------------------------

> Phil Alexander, CSRE, AMD

> Chairman, Chapter 25, Indianapolis

>

>

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