[SBE] Digital Conversion PSA

[Dennis C. Brown]

Because national advertisers often buy only the top rated station or 
stations, so it makes sense not to dilute your main channel rating by 
offering anything on your other channels that's likely to draw enough 
audience to reduce your main channel rating.

Curt Brown

A9xw at cs.com wrote:

> In a message dated 10/2/2008 2:57:51 PM Central Daylight Time, 

> mlangner at swcp.com writes:

>

>

>>

>> Diversity of content dilutes audience.

>>

>

>

> But who cares if the dilution is owned by the same owner who looks at 

> multiple revenue streams from multiple cuts of the pie?

>

> henry

>

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