[SBE] Fwd: NAB FM chip proposal

[Edwin Bukont]

Now that idea, combine cell fone and PPM with uber real time information, makes way too much sense to ever happen.  And I have proposed that before, I brought it up in more than one SBE meeting and got laughed at.  Just think, you could know if a guy was listening to the station, and if he heard a specific ad, and if, at the time the ad played, was he driving past that merchant, and did he stop?  I said many years ago, that the best way to make PPM work was to have docking stations at convenience stores.  You stop for a cup of Joe, and if you remember to bring in your PPM (or your cell fone) and put it in the base for 5 secs to download, you get a free small of whatever beverage,,,or a discount on a product heard on the station (remimbursed to the stores through their advertisers)  Its a cell fone, its a PPM and its a gift card.  

Edwin Bukont CSRE, DRB, CBNT 
Comm-Struction and Services LLC 
Baltimore/Washington DC
V- 410.879.5567 F- 240.368.1265 C- 240.417.2475 

A Harris Broadcast Channel Partner 
 




 

> Date: Tue, 31 Mar 2009 19:13:25 -0400

> From: d.c.brown at att.net

> To: sbe at sbe.org

> Subject: Re: [SBE] Fwd: NAB FM chip proposal

> 

> Every minute that a cell phone user is listening to free radio, he's 

> not paying the cellular carrier for entertainment content offered by the 

> carrier. Every minute that a cell phone user is listening to free 

> radio, she's draining the battery, increasing the risk that she'll look 

> at the battery meter and decide against making a long, billable, phone 

> call. Every minute that the user is listening to radio, he's not 

> thinking about making a billable phone call. Now, if a deal could be 

> worked so that the cellular carriers would get paid for collecting radio 

> listening information which would be integrated into ratings, maybe CTIA 

> would have a different attitude.

> 

> Richard Rudman wrote:

> > Greetings from Washington:

> >

> > NAB has launched a major initiative to mandate FM radio chips in all cellphones.

> >

> > Attached is an Adobe Reader presentation given by NAB at the EAS Summit yesterday.

> >

> > They are marketing this idea as an enhancement to EAS. Obviously there are 

> > other benefits that would accrue to FM broadcasters. The EAS benefits may not be 

> > as clear cut as they think at this point.

> >

> > Obviously NAB is looking for other industry entities to back their proposal. I 

> > recommend talking to NAB about this if the Board thinks the idea has SBE member 

> > benefits. One could say that anything that gets more radios in the hands of 

> > audience is a good thing for SBE members. I think SBE could make some 

> > constructive suggestions to NAB to make it more likely their proposal would have 

> > merit for emergency public information and EAS.

> >

> > Here's my take on what they presented. Clay and Gary and Art were there and can 

> > chime in with their takes. 

> >

> > Advantages:

> > 1. Users can tune to an FM station after getting a CMAS warning (coming to you 

> > cellphone no sooner than 2010-2012 by some accounts)

> > 2. FM is added universally to cellphones as an option

> > 3. FM/RDS can display warning messages

> > 4. Value added for cell phone users

> > 5. Cost to add the chip is low - some phones already have them

> >

> > Disadvantages:

> > 1. AM is left out in the cold

> > 2. No recognition in existing cell FM chipsets for either SAME or CAP.

> > 3. Not as many FM stations have news departments as AM stations and/or have 

> > prepared for severe emergency operations.

> > 4. RDS data rate is only 1187.5 bit per second and has other uses now at 

> > RDS-capable stations.

> > 5. Cellphone displays of RDS date would be restricted so EAS CAP messages would 

> > require a lot of scrolling to read.

> >

> >

> > FYI, the CTIA representative on the panel, Brian Joseph, Dir. of Public Affairs 

> > for CTIA, was cool to the idea -- possibly icy.

> >

> > Regards,

> >

> > Richard

> > >

> > 

> > ------------------------------------------------------------------------

> >

> >

> > 

> > ------------------------------------------------------------------------

> >

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