[SBE] EAS: The user experience

[Richard Rudman]

I keep coming back in my mind to several realities we have been  
talking about recently. One has to do with the failure of warnings to  
be issued by those responsible, and the other has to do with something  
Art Botterell keeps reminding us of -- i.e., what those at risk  
"experience" when a warning message is issued. If more and better  
training is put in place for those who actually have to issue  
warnings, the percentage of warnings that should go out but do not  
might increase. Worth a try?

I have pasted in a link (reduced courtesy of TINYURL) to a good short  
article in the online Disaster Recovery Journal that states the  
obvious -- why it is important to not only issue warnings. It also  
goes into how to make sure warnings properly motivate those at risk to  
take timely protective action.

The lessons for those of you who do not click:

1. The first nine seconds of an aural message stand the best chance of  
making a significant impact
2. Think of a warning as a headline --  the headline has to "grab" you

We all hope more LECC's and SECC's come into closer contact with local  
emergency management as the CAP-EAS drama plays out. As this hope-for  
result takes place, there may be an opportunity for us to help teach  
these lessons.

http://tinyurl.com/yky69oa

Richard
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