[game_edu] etc press beta

[drew davidson]

Lulu.com and Carnegie Mellon University’s

Entertainment Technology Center Team Up to Redefine the Book



Lulu.com, the premier marketplace for digital content on the Internet,  
is partnering with the Entertainment Technology Center (ETC) at  
Carnegie Mellon University (CMU) to showcase new creative endeavors  
launched through the ETC Press, a new academic publishing imprint.  
With Lulu.com, ETC Press has flexibility in publishing without the  
limitations encountered by traditional publishing.



ETC Press is an innovative experiment into the future of publication,  
and as such, authors and contributors who publish through ETC Press  
will retain ownership of their intellectual property. All ETC Press  
publications will be released under a Creative Commons license, and  
will also have associated websites to encourage and enable a community  
of collaborative authorship and discussion. ETC Press also has an  
agreement with the Association of Computing Machinery (ACM) to place  
ETC Press publications in the ACM Digital Library.



"ETC doesn't just want to make a book. They want to open a dialog,"  
says Rob Katz, Senior Vice President of Sales and Communications. "And  
with the options Lulu offers, like print-on-demand technology, texts  
available in print and download format, and multi-platform  
accessibility, ETC can accomplish just that."



ETC will be able to take advantage of Lulu's global marketing  
resources and network of international printers to foster discussions  
that span the world. “We believe this is the future of publication,”  
says Drew Davidson, Director of the ETC in Pittsburgh and Editor of  
ETC Press. “Partnering with Lulu.com enables ETC Press to publish  
across multiple media and publish multiple additions, exploring what  
constitutes reading and writing.”



Lulu and ETC Press are having a beta launch with two books – stories  
in between: narratives and mediums @ play and Beyond Fun: Serious  
Games and Media – and there are several other projects in development  
as well. For more information, visit: http://etc.cmu.edu/etcpress/



# # #



About Lulu (www.lulu.com): Lulu.com is the premier marketplace for  
digital content on the Internet, with over 380,000 recently published  
titles, and more than 5,000 new titles added each week, created by  
people in 80 different countries. With just over 1.3 million  
registered members, Lulu is changing the world of publishing by  
enabling the creators to publish their work themselves with complete  
editorial and copyright control. With storefronts provided and other  
marketing support, Lulu creators are fully empowered to profit from  
their work.



About the ACM Digital Library (http://portal.acm.org/dl.cfm): The ACM  
Digital Library is a vast collection of citations and full text from  
the Association of Computing Machinery journals and newsletter  
articles and conference proceedings. The Digital Library is the full- 
text repository of papers from publications that have been published,  
co-published, or co-marketed by ACM and other publishers.



About the ETC (http://etc.cmu.edu): The ETC at CMU offers a Master's  
Degree in Entertainment Technology. It is a unique interdisciplinary  
program that is the first of its kind, and the top in its field. The  
program was started nine years ago by Don Marinelli, who is the  
currently the executive producer of the program, and Randy Pausch. The  
concept behind the program is for technologists and artists to work  
together to create projects that entertain, educate, inform, and  
inspire.
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