[SBE] Wilmington test

[Henry M. Seiden]

Hi All,

I don't know if you guys can see this web link or if you know Dan  
Ulmer a chief engineer in Wilmington who was interviewed by TV  
Newsday. The link is from TVN and you need to be subscribed to read  
it. Makes good reading and hopefully the lessons he learned will be  
reflected elsewhere. READ THE ARTICLE.

http://www.tvnewsday.com/articles/2008/09/11/daily.3/

My opinion from his article (in no particular order):
Switch early (soft switch).
Educate your market as locally, early and often, and increasingly  
going forward. Look for web based coaching techniques.
Follow up the calls with reliable info.
Improve the technology or encourage the proper technology where you can.

That's the major stuff. Your take-away?

Henry
--
Henry M. Seiden
info<at>techworkspro<dot>com

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