[SBE] Wilmington test
Ralph Beaver
bevo at mediaalert.com
Thu Sep 11 15:13:56 EDT 2008
My favorite quote is:
"Others are angry because they think this is a right. They had it
before and they don't have it now and they think this is some kind of
government plot to take away their television."
Beaver
At 10:47 AM 9/11/2008, you wrote:
>Hi All,
>
>I don't know if you guys can see this web link or if you know Dan
>Ulmer a chief engineer in Wilmington who was interviewed by TV
>Newsday. The link is from TVN and you need to be subscribed to read
>it. Makes good reading and hopefully the lessons he learned will be
>reflected elsewhere. READ THE ARTICLE.
>
>http://www.tvnewsday.com/articles/2008/09/11/daily.3/
>
>My opinion from his article (in no particular order):
>Switch early (soft switch).
>Educate your market as locally, early and often, and increasingly
>going forward. Look for web based coaching techniques.
>Follow up the calls with reliable info.
>Improve the technology or encourage the proper technology where you can.
>
>That's the major stuff. Your take-away?
>
>Henry
>--
>Henry M. Seiden
>info<at>techworkspro<dot>com
>
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