[SBE] Wilmington test

Ralph Beaver bevo at mediaalert.com
Thu Sep 11 15:13:56 EDT 2008


My favorite quote is:

"Others are angry because they think this is a right. They had it
before and they don't have it now and they think this is some kind of
government plot to take away their television."

Beaver



At 10:47 AM 9/11/2008, you wrote:

>Hi All,

>

>I don't know if you guys can see this web link or if you know Dan

>Ulmer a chief engineer in Wilmington who was interviewed by TV

>Newsday. The link is from TVN and you need to be subscribed to read

>it. Makes good reading and hopefully the lessons he learned will be

>reflected elsewhere. READ THE ARTICLE.

>

>http://www.tvnewsday.com/articles/2008/09/11/daily.3/

>

>My opinion from his article (in no particular order):

>Switch early (soft switch).

>Educate your market as locally, early and often, and increasingly

>going forward. Look for web based coaching techniques.

>Follow up the calls with reliable info.

>Improve the technology or encourage the proper technology where you can.

>

>That's the major stuff. Your take-away?

>

>Henry

>--

>Henry M. Seiden

>info<at>techworkspro<dot>com

>

>

>

>

>

>

>

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