[SBE] Who is Radiotime.com?

[Christopher Tarr]

It's important to see it from your customer's (the listener) point of  
view.

I don't care where they get my audio from, as long as they're  
listening to my audio.  With all the different ways to play audio,  
Radiotime actually helps us by formatting the stream to play on a  
bunch of different platforms as opposed to just one.  Now they can  
listen on portable devices instead of being tethered to a computer.

The old wisdom was that by forcing stations to go to your site for the  
stream, you get the "hit".

The reality is that if that's what you have to do to get the "hit"  
then your site has problems.  We actually removed the requirement to  
sign in to get our stream just to make it easier to get!

The stream from Radiotime includes the ad-insertion, so we're really  
not losing.  Look at it this way...if people are getting your stream  
from Radiotime, there's probably a good reason.
On Oct 23, 2008, at 11:52 AM, A9xw at cs.com wrote:


> Our TV station is being streamed by a company along with about a  

> dozen others to cell phones and internet, at no cost to us. Why  

> would I complain about that?  Sure saves me money doing it. I expect  

> they will stream our radio station when we take over in a few weeks  

> from current owner.

>

> Henry _______________________________________________

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