[SBE] Who is Radiotime.com?

[McKelvey, Henry A.]

Hello Ron,

 

You make a valid point from a marketing IP point of view, however what
they are doing actually puts you into more markets, if you changed you
broadcast strategy a little you could capitalize off of their use of
your Intellectual Property.

 

Let me explain:

 

Since they are not removing any content, you just have to remind people
that they may be listening to a bounce and that when they use the
services that are advertised they mention your station and the
"substation" (i.e. Radiotime.com) they heard it from. Now this puts you
into a good position if they remove the content then you have reason to
say that they are costing you money, if they don't remove it you still
maintain your brand and possibly set up conditions for a partnership
with Radiotime.com. This is just a suggestion.

 

Thank you,

 

Henry A. McKelvey-CBT, CET, CWNA

Distinguished Member of Technical Staff

Optical Systems Testing

Verizon Corporate Network and Technology Organization

Systems Integration and Testing

Verizon Laboratories

320 St. Paul Street, 13th Floor

Baltimore, MD 21202

Work Number: (410) 736-4277

Fax Number: (410) 736-4285

Intranet Address: henry.a.mckelvey at core.verizon.com

Internet Address: henry.a.mckelvey at verizon.com

 

From: sbe-bounces at sbe.org [mailto:sbe-bounces at sbe.org] On Behalf Of Ron
Castro
Sent: Thursday, October 23, 2008 1:06 PM
To: sbe member discussion mail list
Subject: Re: [SBE] Who is Radiotime.com?

 

You say they are carrying the ad insertions, but how are you able to
tell your advertisers how many people heard the spots they bought?  Are
you not selling banner ads on your site?  Don't you care if they're not
compensating you for the use of your intellectual property?  

 

         Ron Castro
 Chief Technical Officer
    Results Radio, LLC
               N6IE
      www.N6IE.com

 

 

	----- Original Message ----- 

	From: Christopher Tarr <mailto:chris at broadcastdoc.net>  

	To: sbe member discussion mail list <mailto:sbe at sbe.org>  

	Sent: Thursday, October 23, 2008 9:58 AM

	Subject: Re: [SBE] Who is Radiotime.com?

	 

	It's important to see it from your customer's (the listener)
point of view. 

	 

	I don't care where they get my audio from, as long as they're
listening to my audio.  With all the different ways to play audio,
Radiotime actually helps us by formatting the stream to play on a bunch
of different platforms as opposed to just one.  Now they can listen on
portable devices instead of being tethered to a computer.

	 

	The old wisdom was that by forcing stations to go to your site
for the stream, you get the "hit".

	 

	The reality is that if that's what you have to do to get the
"hit" then your site has problems.  We actually removed the requirement
to sign in to get our stream just to make it easier to get!

	 

	The stream from Radiotime includes the ad-insertion, so we're
really not losing.  Look at it this way...if people are getting your
stream from Radiotime, there's probably a good reason.

	On Oct 23, 2008, at 11:52 AM, A9xw at cs.com wrote:

	
	
	

	Our TV station is being streamed by a company along with about a
dozen others to cell phones and internet, at no cost to us. Why would I
complain about that?  Sure saves me money doing it. I expect they will
stream our radio station when we take over in a few weeks from current
owner. 
	
	Henry _______________________________________________
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