[SBE] Video cameras in radio studios

[Joshua Smith]

That and inevitabley there is at least one jock who doesn't like it and, no
matter how many times you or Programming tells them not to, will paste paper
over the camera or jiggle it around so they can't be seen and probably end
up breaking it.

I am a big fan of multi-media, but if you are going to integrate visual
aspects to your radio broadcasts you would be better off creating
complimentary media (web-only bits, flash games, extra-length or exclusive
content interviews or performances, etc..) rather than try to make a Radio
Show act more like a TV Show.  That multimedia element should drive people
to your website and (if your website is doing the job you hope it is doing)
to your radio frequency (or at least the internet stream).  A Radio Show on
Video is just driving people to the video source.

Of course... this can backfire.  You could find yourself in trouble if
people know more about your YouTube videos than they know about your
programming!

- Joshua C Smith, CBT

On Mon, Jun 15, 2009 at 1:21 PM, Barry Thomas <barryt at barryt.org> wrote:


>

> There's a discussion I always go through about cameras in radio studios.

> Have done it dozens of times at multiple stations:

>

> What we do on radio is just that....radio.  It's actually not that exciting

> for most people to watch...it's not really supposed to be exciting to see.

> Whenever I've put in radio studio webcams or feeds to the local cable

> system, the feed has novelty for a couple of weeks but then it becomes

> incredibly boring.  Either the talent starts doing his show for the cameras

> and the radio product begins to suffer, or the TV program is just simply

> boring.

>

> Think about Imus' show on MSNBC.  Nothing visual there at all (especially

> when Don was wearing the hat)!  Stern's show on E! was more visual but in

> many person's opinions the radio program began to, simply, suck once the TV

> show started.

>

> Now now with many stations running Ryan, Elvis, or whomever else..what will

> be on that feed during many shifts?  An empty studio...thereby breaking a

> very careful and expensive perception that the high-priced-talent from the

> top 5 market is actually airing a shift on my station in market 25.

>

> I have been advising stations against webcams but to instead bring have a

> video camera handy (even the new "Flip" cameras) to capture the show when

> artists visit or when exciting things happen (we generally know when a "bit"

> is going to happen).  Edit and post those things instead!  Much more

> compelling video than a staid, boring radio studio strewn with papers....

>

> Barry Thomas, CPBE CBNT

>

> ***********************************

>

>

> Message: 2

> Date: Mon, 15 Jun 2009 10:29:00 -0500

> From: "Kent Kramer" <kentkramer at att.net>

> Subject: Re: [SBE] Congratulations DTV and a request

> To: "'sbe member discussion mail list'" <sbe at sbe.org>

> Message-ID: <002a01c9edce$025831b0$07089510$@net>

> Content-Type: text/plain; charset="us-ascii"

>

> I like that idea Steve, could be great cross promotion between TV and

> Radio.

> Put a camera on your morning show on a DTV channel and the TV audio on the

> HD channel. I've always wondered also if it would be possible to get at

> least one radio station in a market to retransmit the NOAA weather radioon

> the HD-2 or 3 channel also.that would be truly using the channel to serve

> the community.

> ***********************************

> Barry Thomas, CPBE CBNT

> Atlanta, GA

> barryt at sbe.org***********************************

>

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-- 
Joshua C Smith, CBT
Assistant Engineer
WSTR-FM "Star 94" / WQXI-AM "790 The Zone"
[Office] :     (404) 261-2970 x290
[Direct] :     (404) 238-9490
[Mobile] :    (404) 617-0430

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