[game_edu] game_edu Digest, Vol 52, Issue 4

[Bill Crosbie]

I think from a practical perspective, Tim makes the most salient
point.  IGDA is a brand.  After many years of working to define itself
it has gained traction in the industry.

I think it is very important to consider the business implications and
potential set-backs of re-branding the organization at this time.
(Conversely if it can be demonstrated that more people are "staying on
the sidelines" due to the name, then re-branding makes sense.)

In either case, it should be a decision based upon an increased,
measurable benefit to the organization and not on the distinction
between  developer vs. creator.

Just my $.02.

Bill


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It is humbling almost to the point of despair to discover that 15
dozen screenfuls of ponderous commentary produced by a small
liberal-arts faculty worth of beardy gamer geeks can, with almost zero
loss of insight, be reduced to the three panels of a Penny Arcade
cartoon.
~ Julian Dibbell quoted in Wired (September 2007)