[game_edu] game_edu Digest, Vol 52, Issue 4

[Alex Ionescu]

We could merge IGDA and AIAS, and come up with a new name :-) Still, movies
have Golden Globes and Oscars, so we could have two associations like they
do.


On 2/4/09 11:17 AM, "Bill Crosbie" <bcrosbie at rci.rutgers.edu> wrote:


> I think from a practical perspective, Tim makes the most salient

> point.  IGDA is a brand.  After many years of working to define itself

> it has gained traction in the industry.

> 

> I think it is very important to consider the business implications and

> potential set-backs of re-branding the organization at this time.

> (Conversely if it can be demonstrated that more people are "staying on

> the sidelines" due to the name, then re-branding makes sense.)

> 

> In either case, it should be a decision based upon an increased,

> measurable benefit to the organization and not on the distinction

> between  developer vs. creator.

> 

> Just my $.02.

> 

> Bill

> 

> 

> -+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+

> It is humbling almost to the point of despair to discover that 15

> dozen screenfuls of ponderous commentary produced by a small

> liberal-arts faculty worth of beardy gamer geeks can, with almost zero

> loss of insight, be reduced to the three panels of a Penny Arcade

> cartoon.

> ~ Julian Dibbell quoted in Wired (September 2007)

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