[SBE] Industry retirement situation

[Larry Will]

Barry,

well said.

If the problem was simple it would have been solved long ago.

Larry

At 02:07 PM 3/15/2008, you wrote:

>Larry,

>

>this is a real problem - something we have kicked around several 

>times on the BROADCAST [BC] list.

>

>For many of the reasons you cite, including the press for Internet 

>advertising, ad agencies have already said that the money pool 

>available for radio is going to be flat, or slightly lower - at 

>least on a national level.

>

>That makes getting enough budget for technical matters difficult, 

>much less adding signals, digital channels, etc.  Wortse, after 

>having made major investments already in IBOC, far too many 

>companies - even those not crippled by the cash flow and current 

>stock price issues - have decided to burn the furniture, rather than 

>invest in more gear/people.

>

>The really sad part is that while we can see these issues, the tech 

>folks have relatively little leverage to do much. Sort of like a 

>train engineer, we can only drive on the tracks we are given. Until 

>the content problem is solved - a way to involve young people in the 

>air product - we will see more erosion in listeners/sales. The 

>challenge for engineers to avoid being red-lined.

>

>barry

>

>At 10:45 AM 3/15/2008, Larry Will, wrote

>>And one more thing Barry - numbers of viewers and or listeners per 

>>channel (and total listener pool) and thus the cost per thousand 

>>for each station.

>>

>>Early sales figures for 2008 say it all.

>>

>>When I ride the commuiter train in and out of Phila occasionally no 

>>one has a portable radio or CD anymore just an I-Pod.  especially 

>>HS and college age folks.

>

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